Just Ice Tea

Just Ice Tea

Insight: People want it given to them straight.

Creative Big Idea: Just Ice Tea is Just Ice Tea. No BS.

Copywriter: Kathryn Hendry

Campaign Assets

OOH Ad #1

OOH Ad #2

OOH Ad #3

BS-O-Meter Snapchat Filter

Open Snapchat

Open Snapchat

Scan a face

Scan a face

Select the Just Ice Tea BS-O-Meter filter and watch as it calls that person out on their BS

Select the Just Ice Tea BS-O-Meter filter and watch as it calls that person out on their BS

Live Tweets during Presidential Debate

BS Detector Text Add-On

Type your long-winded message and select the BS Detector Text Add-On

Type your long-winded message and select the BS Detector Text Add-On

Watch as the BS Detector rids your message of all its BS

Watch as the BS Detector rids your message of all its BS

Your simplified message is ready to send!

Your simplified message is ready to send!

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