No Days Off
Duolingo
Insight: People want results without putting in the work.
Creative Big Idea: Learning a language is not for the weak.
Copywriter: Kathryn Hendry
Case Study Video
Campaign Assets
OOH Ad #1
OOH Ad #2
OOH Ad #3
OOH Ad #4
Base Line: Duolingo branded sports-bra available for Duolingo users with streaks over 1 year
Base Line: Duolingo branded athletic shirt available for Duolingo users with streaks over 1 year
Hall of Fame Line: Duolingo branded hat available for Duolingo users with streaks over 1000 days that grants access at select NYC gym locations
Hall of Fame Line: Duolingo branded hoodie available for Duolingo users with streaks over 1000 days that grants access at select NYC gym locations